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5 Holiday Marketing Tips
Retail competition definitely intensifies during the holiday season, so it is important to make sure your business’ holiday strategy stands out. Here are 5 quick tips from “Practical Ecommerce” to...
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Mobile Retail: Combining in-store and online shopping
Increasing numbers of consumers are using their mobile devices while shopping. In tough economic times, consumers are always looking for the best deal, and will do extra work and research to ensure...
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Gift Card Marketing as an Advertising Strategy
Retailers’ preparation for the holiday shopping season is now in full swing, and as retailers look for last minute ways to boost their year end revenue; gift marketing becomes a very effective option....
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Turning Social Media Marketing into Revenue
We don’t tend to cover topics outside of the gift card industry in our blog, but this story came to us and we found it so compelling, we decided we have to share. Through the NBA lockout the entire NBA...
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Socializing Rewards Points
The Citi Thank You Program is revolutionizing the use of rewards points. Imagine being able to share points with your friends to save up for a get-away weekend, or save up points with one friend for...
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Social Media as a Sales Tool
For small businesses, using efficient, low-cost marketing is essential to growing a brand and growing the business. Social media is a great way for small businesses to spread their brand. According to...
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The Important Relationship between Engaged Employees, Brand, and Engaged...
With social media and current marketing trends it is becoming increasingly difficult to identify “insiders” and “outsiders” in an organization. This new and changing climate provides opportunity for...
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Need Subscribers? Use Gift Cards
Not seeing the response rate you’re hoping for when it comes to your company’s news, emails and promotions? The answer could be as simple and as affordable as gift cards. If you feel like you’re...
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The 3 R’s and their place in Customer Loyalty
Promo Marketing released an article this week that gave some insight into customer loyalty and the need for revolution. The simple, straight forward formula they offer does not necessarily lead you to...
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The New Approach to Marketing
When a company used to create a marketing plan the process was more of an art than a science. Information was gathered, numbers were crunched, and then essentially, one would go with their gut....
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